British supermarket chain Tesco has launched its budget clothing brand, F&F, in the UAE with its first store in Dubai.
Brought to the UAE by Dubai-based conglomerate Al Futtaim, the first F&F opened in Oasis Centre this week.
Al Futtaim has said it aims to open multiple stores in Abu Dhabi next year and is considering locations in Ras al Khaimah and Fujeirah, with plans for 40 stores across the UAE, Kuwait, Qatar, Oman, Bahrain, Jordan and Lebanon in the next five years.
The first F&F franchise store opened in Saudi Arabia in May 2012 and the new stores will use the same model, which has seen a successful international expansion of the brand during the past year.
F&F announced in May it would open shops across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan.
F&F clothing already is sold in 12 countries.