The art of the re-start

  • Share via facebook
  • Tweet this
  • Bookmark and Share

For many people, reinventing themselves has been the key to sustained success.

Richard Branson has continually changed his line of business, while entertainers such as Madonna, Robin Williams and Will Smith have adapted and changed as their careers have progressed in order to sustain their popularity.

Change can be a positive way to stay fresh, relevant and excited about your work, but not all change can work in your favour. Making rash decisions without the required research can lead you to failure, so it’s vital you calculate your every move.

Which is where Alex Andarakis gets it right.

The Australian entrepreneur and former corporate high-flyer is well versed in the art of the re-start. Having emigrated to the UAE more than two decades ago, his career has been varied, successful, and – importantly for him – continually challenging. Something he ascribes to his constant need to be in a start-up frame of mind.

“If you go through the history of my jobs, I’ve always been starting up one way or another,” he says.

“My first job was Unilever in Australia. The company was not a start-up in itself, obviously, but the term start-up doesn’t just relate to starting a new company. I was responsible for a number of new project launches, and was part of the team responsible for making the Australian and New Zealand offices one company.

“We effectively had to think that as a start-up, and create a new version of the company. We had to launch as a start-up, look at where the market was, how to position ourselves, where the opportunities are, and so on. We had two very different models, two cultures, and we had to redefine the organisation, the structure and products to accommodate them both.”

Moving to the Middle East with Unilever, Andarakis went on to work for Aujun Industries, of which he says: “We had an existing company which had to undergo a huge redevelopment. It was another case of having to re-start.

“During my time there it went from eight markets to seventeen markets. For each new market, we were a start up. We had to reinvent the company a little bit each time according to the market we were going into, doing all the hard work being a start-up entails.

“I then went from fast moving consumer goods to real estate with Emaar, so that was a start-up for me. I had to start again in a new industry, learning new customers, new markets, new ways of selling, and so on.

Article continued on next page...

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Alex

Just a small correction, GSK is not a client of Andarakis, however one of our senior team members was previously employed by them...

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Features & Analysis
An Instagram photo is worth a thousand words

An Instagram photo is worth a thousand words

Instagram has become the social media platform of choice for...

Should I acquire another business?

Should I acquire another business?

Acquisition may be a great way to grow and develop your business...

The art of the online video

The art of the online video

As online marketing continues to grow in prominence and importance...

Most Discussed
  • 54
    Three UAE women attacked with hammer at London hotel

    I really feel that Arabian Business.Com should now close this comments page. This should be all about sympathy for the families not what it is/has turned... more

    Wednesday, 16 April 2014 1:06 PM - Adrienne
  • 51
    Why Dubai isn't a plastic city

    What is definitely not a plastic city. The Arabs have a culture dating back to several centuries. 50 years back Dubai was just a fishing village. Today... more

    Tuesday, 8 April 2014 3:49 PM - P. MADHUSUDAN
  • 48
    DMCC boss Ahmed Bin Sulayem entertains Robert Mugabe in Dubai

    @fga ''However today, simply because he decided to dispossess a few white farmers of their land and redistribute to the poorer indigenous blacks'' more

    Sunday, 13 April 2014 3:02 PM - Matt Williams