The art of the re-start

  • Share via facebook
  • Tweet this
  • Bookmark and Share

For many people, reinventing themselves has been the key to sustained success.

Richard Branson has continually changed his line of business, while entertainers such as Madonna, Robin Williams and Will Smith have adapted and changed as their careers have progressed in order to sustain their popularity.

Change can be a positive way to stay fresh, relevant and excited about your work, but not all change can work in your favour. Making rash decisions without the required research can lead you to failure, so it’s vital you calculate your every move.

Which is where Alex Andarakis gets it right.

The Australian entrepreneur and former corporate high-flyer is well versed in the art of the re-start. Having emigrated to the UAE more than two decades ago, his career has been varied, successful, and – importantly for him – continually challenging. Something he ascribes to his constant need to be in a start-up frame of mind.

“If you go through the history of my jobs, I’ve always been starting up one way or another,” he says.

“My first job was Unilever in Australia. The company was not a start-up in itself, obviously, but the term start-up doesn’t just relate to starting a new company. I was responsible for a number of new project launches, and was part of the team responsible for making the Australian and New Zealand offices one company.

“We effectively had to think that as a start-up, and create a new version of the company. We had to launch as a start-up, look at where the market was, how to position ourselves, where the opportunities are, and so on. We had two very different models, two cultures, and we had to redefine the organisation, the structure and products to accommodate them both.”

Moving to the Middle East with Unilever, Andarakis went on to work for Aujun Industries, of which he says: “We had an existing company which had to undergo a huge redevelopment. It was another case of having to re-start.

“During my time there it went from eight markets to seventeen markets. For each new market, we were a start up. We had to reinvent the company a little bit each time according to the market we were going into, doing all the hard work being a start-up entails.

“I then went from fast moving consumer goods to real estate with Emaar, so that was a start-up for me. I had to start again in a new industry, learning new customers, new markets, new ways of selling, and so on.

Article continued on next page...

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Alex

Just a small correction, GSK is not a client of Andarakis, however one of our senior team members was previously employed by them...

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Features & Analysis
Get in the Ring for investment opportunity

Get in the Ring for investment opportunity

The UAE’s frst ‘Get in the Ring’ competition has put Dubai’s...

Rising Star: Mohamed Abdulsalam interview

Rising Star: Mohamed Abdulsalam interview

Mohamed Abdulsalam, CEO of MENA Holding, attained tremendous...

Q&A with Noor Bank

Q&A with Noor Bank

Kazim Ali, head of corporate banking at Noor Bank, discusses...

Most Popular
Most Discussed
  • 20
    Why Dubai should consider removing the rent cap

    Not even one comment supporting the author. I wonder if he is trying to create a bubble. more

    Monday, 24 November 2014 2:25 PM - Anil
  • 14
    Life sentence for London hammer attacker

    The death sentence is a free pass. The purpose of punishment has always been to provide a lesson for misbehaving. No one learns a lesson by dying. Life... more

    Friday, 21 November 2014 2:02 PM - LordLands
  • 5
    Is this the end of F1?

    Compare this to WEC and you see a stark difference. The 'formula' for WEC is much more wider and more accomodating. They have been runnning hybrids for... more

    Monday, 24 November 2014 2:30 PM - Vincent