The art of the re-start

  • Share via facebook
  • Tweet this
  • Bookmark and Share

For many people, reinventing themselves has been the key to sustained success.

Richard Branson has continually changed his line of business, while entertainers such as Madonna, Robin Williams and Will Smith have adapted and changed as their careers have progressed in order to sustain their popularity.

Change can be a positive way to stay fresh, relevant and excited about your work, but not all change can work in your favour. Making rash decisions without the required research can lead you to failure, so it’s vital you calculate your every move.

Which is where Alex Andarakis gets it right.

The Australian entrepreneur and former corporate high-flyer is well versed in the art of the re-start. Having emigrated to the UAE more than two decades ago, his career has been varied, successful, and – importantly for him – continually challenging. Something he ascribes to his constant need to be in a start-up frame of mind.

“If you go through the history of my jobs, I’ve always been starting up one way or another,” he says.

“My first job was Unilever in Australia. The company was not a start-up in itself, obviously, but the term start-up doesn’t just relate to starting a new company. I was responsible for a number of new project launches, and was part of the team responsible for making the Australian and New Zealand offices one company.

“We effectively had to think that as a start-up, and create a new version of the company. We had to launch as a start-up, look at where the market was, how to position ourselves, where the opportunities are, and so on. We had two very different models, two cultures, and we had to redefine the organisation, the structure and products to accommodate them both.”

Moving to the Middle East with Unilever, Andarakis went on to work for Aujun Industries, of which he says: “We had an existing company which had to undergo a huge redevelopment. It was another case of having to re-start.

“During my time there it went from eight markets to seventeen markets. For each new market, we were a start up. We had to reinvent the company a little bit each time according to the market we were going into, doing all the hard work being a start-up entails.

“I then went from fast moving consumer goods to real estate with Emaar, so that was a start-up for me. I had to start again in a new industry, learning new customers, new markets, new ways of selling, and so on.

Article continued on next page...

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Alex

Just a small correction, GSK is not a client of Andarakis, however one of our senior team members was previously employed by them...

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Features & Analysis
Finance talk with RAKBANK

Finance talk with RAKBANK

StartUp sat down with RAKBANK’s head of personal banking, Ian...

Tips from the top: Hisham Al Gurg

Tips from the top: Hisham Al Gurg

High profile investor and entrepreneur Hisham Al Gurg discusses...

Getting to know the Entrepreneurs Organisation

Getting to know the Entrepreneurs Organisation

The EO’s 17th annual closing dinner was an opportunity for entrepreneurs...

Most Discussed
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew