The power of infographics

  • Share via facebook
  • Tweet this
  • Bookmark and Share

According to research, approximately 50 percent of the brain is dedicated to visual functions and attracted to novel stimuli.

Add to this the statistic that about 65 percent of people learn by viewing graphic formats such as charts, maps, and diagrams instead of words.

It comes as no surprise, then, that visual platforms are playing an increasing role in social media for businesses, with an estimated 63 percent of today’s social media comprised of imagery.

Infographics have the power to be the cornerstone of a start-up’s content marketing strategy - a way to drive traffic to its website, attract prospects, enhance SEO and increase brand awareness.

For forward-thinking businesses, infographics are not only a way to present their ideas but, more importantly, a tool to solve their customers’ problems creatively, since visual solutions bring a different basic set of questions to bear.

And while the costs of creating an engaging infographic may seem out of reach for a start-up, there are an increasing number of cost-efficient tools available on the net, including Easel.ly, Piktochart, Infogr.am, Visual.ly, and Tableau.

Infographics are so special also because they have an emotional power which comes from the fact that they can show an idea or a relationship, or how something works very quickly.

The most compelling infographic mines relationships among overlooked variables to tell you something unexpected and get you thinking since:

• It is an instant revelation
• It can compress time and space
• It can illuminate patterns in massive amounts of data
• It can make the abstract convincingly concrete

If you think it’s time to include infographics in your content media strategy, follow these quick tips to publish relevant and useful infographics that will educate and offer value, and position you as a leader within your niche.

CHOOSE A TOPIC

Keep your content fresh by mixing up the topics of your infographics, but look mainly for trending topics relevant to your industry and/or target audience.

BE CAREFUL WITH THE DATA THAT YOU USE

Once you have selected a topic, you should carefully search for data or information for your infographic.  Find data and information that are relevant, recent, valid and reliable, and be transparent about how it was collected.

CONTENT

The content of the infographic should be easy to read and the conclusions you draw should be clear to the viewer. For that, make sure that the title is concise and engaging, that the introduction presents the purpose of the infographic and core benefit of its message, and that the body is data-focused and easy to interpret.

It would be best if the design doesn’t have too much text, and if when including your company’s logo, make sure you do it discretely.

BLOG POSTS

Infographics tend to generate interaction when they’re published on a blog.

It is advisable to create a separate blog post for each of your infographics in order to present it with clarity, explain to the viewer the purpose of the study, and tell them why it is important and useful.

Related:
Topics
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Finance talk with RAKBANK

Finance talk with RAKBANK

StartUp sat down with RAKBANK’s head of personal banking, Ian...

Tips from the top: Hisham Al Gurg

Tips from the top: Hisham Al Gurg

High profile investor and entrepreneur Hisham Al Gurg discusses...

1
Getting to know the Entrepreneurs Organisation

Getting to know the Entrepreneurs Organisation

The EO’s 17th annual closing dinner was an opportunity for entrepreneurs...

Most Discussed
  • 9
    UAE teens among the highest for obesity rates

    @MT3 I forgot to add that of course this is assuming that the UAE moves toward a single payer model, something that I think has never been considered ... more

    Thursday, 28 August 2014 8:36 PM - Telcoguy
  • 9
    Smoke-free Dubai - the big debate

    Surprisingly the only studies that show a negative financial impact of the smoking ban on the hospitality industry are sponsored by tobacco companies ... more

    Wednesday, 27 August 2014 4:19 PM - Telcoguy
  • 3
    Saudi Arabia said to shelve plan for shorter working week

    It is working fine in the other gulf countries. In Oman, it is working very well and people, including business owners, adapted. Prices did not significantly... more

    Thursday, 28 August 2014 6:23 PM - Tariq AD