Region's first Langham hotel attracting 'significant' Far Eastern interest

Developers Omniyat said the hotel will help Dubai build links with China and other countries of East Asia
According to Omniyat, the Langham Downtown Dubai, which is expected to open in the third quarter of 2020, has already registered a “significant amount of interest” from the region.
By Bernd Debusmann Jr
Wed 03 Jan 2018 10:58 AM

The Middle East’s first Langham hotel will help Dubai build closer ties with China and other nations in the Far East, according to Dubai-based developers Omniyat.

The Langham Downtown Dubai, which is expected to open in the third quarter of 2020, has already registered a “significant amount of interest” from the region, Omniyat said.

“We knew that bringing The Langham brand to Dubai would be first and foremost a game changer in terms of absolute quality and heritage,” said Mohammed Hmeid, general manager of sales and marketing at Omniyat.

“What is fascinating is the impact the brand has in China and the Far East – the esteem in which it is held is incredible.

“It will give not only The Langham Downtown Dubai a greater presence internationally but also the whole of Dubai and the regional hospitality and lifestyle market,” he added.

The Langham Downtown Dubai and the Langham Place Residences will be situated on the banks of the Dubai Canal in the Marasi development. The hotel will have 167 rooms and 239 residences, ranging from one to three bedroom suites to duplex penthouses.

The original Langham hotel in London was opened in 1865 and has been frequented by a number of well-known personalities throughout its history, including Winston Churchill, Mark Twain, Oscar Wilde and Charles de Gaulle.

“In the GCC markets, such as Kuwait and Saudi Arabia, there is the recognition of The Langham from regular visitors to London and so again you have the brand name truly meaning something special to people,” Hmeid said.

“The tradition of afternoon tea at The Langham is one that has been experienced by generations of GCC nationals when they have visited London and it is the little touch points such as that which make the narrative of The Langham coming to Dubai so strong,” he added.

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