Legendary US hospitality firm Caesars Entertainment Corporation has collaborated with leading developer Meraas to bring two luxury hotels, a conference centre and a beach club to Dubai’s manmade island Bluewaters, located off the coast of Jumeirah Beach Residence.
They include a 178-key Caesars Palace Bluewaters Dubai, the world’s second, and a 301 room Caesars Bluewaters Dubai.
Both will feature indoor and outdoor swimming pools, views of Ain Dubai, a total of nine world-class restaurants, spacious spas and event space as well as a 450-metre private beach in the second hotel.
The plans are in line with Sheikh Mohammed’s Dubai Tourism Vision 2020 to introduce exclusive concepts to the Emirate, as well as the Dubai Plan 2021 to diversify economic activities.
Bluewaters will be the first project in Caesars Entertainment’s plan to expand into new markets through licensing and management arrangements.
The new resorts will offer a mix of live entertainment and gourmet celebrity restaurants.
“[Meraas] is creating unique experiences and leveraging strategic partnerships to showcase the best of what Dubai can offer to its visitors. The landmark arrangement with Caesars Entertainment, which aims to establish Bluewaters as a world-class tourist attraction with exclusive international entertainment opportunities, is a significant achievement for the emirate’s thriving hospitality and entertainment sectors,” said Abdulla Al Habbai, Group Chairman of Meraas.
Over the past five years, the firm has invested in an AED18b portfolio of key leisure and entertainment projects, including Dubai Parks and Resorts, The Green Planet, Dubai Arena, Ain Dubai, Laguna Waterpark and Dubai Safari.
Caesars Entertainment’s entry into the region is expected to boost the area’s tourism industry.
The firm is known for hosting global superstars in regular performers, and is the world’s third largest live entertainment promoter, with its Planet Hollywood property in Las Vegas acting as home to the Zappos Theatre venue, one of the biggest in the world.
“Through our collaboration with Meraas, we anticipate Bluewaters Island will evolve into the region’s top hospitality, dining and entertainment destination. This project represents Caesars’ ability to focus on our strengths in hospitality as well as reinforce our commitment and capacity to establish brands in new global markets,” said Mark Frissora, President and Chief Executive Officer of Caesars Entertainment.
Caesars Entertainment’s portfolio attracts over 115 million guests worldwide every year, and the company operates 39,000 hotel rooms and suites, with more than 500 restaurants across 53 properties in five countries, including the US, Canada, the UK, South Africa and Egypt.
It also organises over 10,000 live entertainment shows annually, while its loyalty programmes has more than 55 million members.
As for Bluewaters, it comprises 10 apartment buildings with a total of 700 units offering views of the Arabian Gulf. They include residential amenities such as state-of-the-art gyms, swimming pools, landscaped gardens, basketball courts and children’s play areas.
Access to Bluewaters is through a bridge that connects the island directly to Sheikh Zayed Road. The island will also connect to The Beach via a 265-metre pedestrian bridge.
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