Ras Al Khaimah sees tourism boost after European roadshows

Ras Al Khaimah Tourism Development Authority organises visits to more than 4,000 travel agents in 45 European cities so far this year
By Sam Bridge
Mon 11 Jun 2018 04:22 PM

Ras Al Khaimah Tourism Development Authority (RAKTDA) has further strengthened its position in Europe with targeted industry initiatives in the first five months of the year.

The government body responsible for promoting the destination in key international and regional markets said the first half of 2018 has seen visits to more than 4,000 travel agents in 45 European cities.

This has resulted in a 28 percent jump in European visitors to the emirates this year compared to the same period in 2017.

Last week, the European roadshow headed to Germany and Switzerland, with CEO Haitham Mattar visiting Mannheim, Nuremburg, Hanover and Zurich to meet industry representatives and introduce Ras Al Khaimah’s tourism offering.

Germany is already a key market for Ras Al Khaimah and combined with other key European markets including UK, Nordics, Poland and the Czech Republic accounted for a large portion of the increasing international visitor arrivals to the emirate.

Mattar said: “We have seen significant growth in European markets, particularly in the first part of this year which was up 28 percent when compared to the same period in 2017. 

"As we look towards our goal of 1 million visitors by the end of 2018 and 3 million by 2025, it’s important that we maintain this momentum, as such we are investing in promoting our offer across the European market.”

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Last Updated: Mon 11 Jun 2018 04:27 PM GST

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