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Trevor Hill has already overseen 50 per cent growth in Audi car sales in three international markets and now the South African has his eyes set on the Middle East.
Audi’s new managing director for the region is confident he can steer the company towards becoming the number-one premium car brand in the Gulf.
The goal is bullish but Hill’s and Audi’s recent records show it may just be possible.
Audi nearly doubled its global car sales in the past decade, well above the total car sector and despite the disastrous economic downturn.
It was the strongest and fastest growing premium brand in the world last year. Sales increased in every market except debt-ridden Europe, which still remained relatively steady at -0.1 percent.
Middle East and Africa sales expanded by a whopping 16.4 percent compared to 6 percent growth across the global car market.
“That’s very good indicators for us for continuous growth in 2013,” Hall says.
By comparison, Porsche Middle East increased its sales 15 percent during the year and BMW said it recorded a 13 percent increase in the region in the first half, while its full-year results were not yet public.
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Could you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid@both, the world is not the same all over; thankfully, the citizens of one country view things differently than another. Europe allowing something does... more
Friday, 24 May 2013 1:25 PM - SAM
Deferred payment, in other words, never going to pay back.
Just ask Egypt or Iraq or the long list of recipients of deferred payments.
As much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayCould you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid@both, the world is not the same all over; thankfully, the citizens of one country view things differently than another. Europe allowing something does... more
Friday, 24 May 2013 1:25 PM - SAM
Top managment greed is one of the main reasons that caused the 2008 crises. hope i delivered the message..
more
As much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayCould you imagine what would happen if a large proportion of the educated, professional worker population suddenly left (let alone the domestic workers... more
Friday, 24 May 2013 1:26 PM - Khalid
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