Trevor Hill interview: Audi in the Middle East


  • Share via facebook
  • Tweet this
  • Bookmark and Share

Trevor Hill has already overseen 50 per cent growth in Audi car sales in three international markets and now the South African has his eyes set on the Middle East.

Audi’s new managing director for the region is confident he can steer the company towards becoming the number-one premium car brand in the Gulf.

The goal is bullish but Hill’s and Audi’s recent records show it may just be possible.

Audi nearly doubled its global car sales in the past decade, well above the total car sector and despite the disastrous economic downturn.

It was the strongest and fastest growing premium brand in the world last year. Sales increased in every market except debt-ridden Europe, which still remained relatively steady at -0.1 percent.

Middle East and Africa sales expanded by a whopping 16.4 percent compared to 6 percent growth across the global car market.

“That’s very good indicators for us for continuous growth in 2013,” Hall says.

By comparison, Porsche Middle East increased its sales 15 percent during the year and BMW said it recorded a 13 percent increase in the region in the first half, while its full-year results were not yet public.

Article continued on next page

Related:
Topics
Companies
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

Posted by: Harish

I would like to publish my disappointing experience as a AVME customer, owning both Audi and Volkswagen cars..
Having escalated the below complaint to Audi AG as well as AVME, I was pointed back to the dealer who was unable to address my complaint and compensate me to satisfaction. The appaling fact is that no one from AVME has bothered contacting me and a 'nameless standard response emal' was sent to mentionng that the dealer would address the issue.
If anyone in AVME is bothered about long term customer relationships and the brand reputation that Audi carries, I'm expecting a response in person and not trough a nameless email

Posted by: Audi Middle East

Thank you for all the constructive feedback. In case you would like to reach Audi Middle East directly, you can email us on rsvp@audi.avme.ae for general topics & customer.care@avme.ae for service topics.

Posted by: Tareq

I think Audi is good car shame he service appointment is lacking in a big way , you can't give us service package to buy the car and later tell us service appiotment in a month time, no car company in the UAE does this except AUDI.

Posted by: twistedtory

I was ready to buy a Jag 2.5 years ago, but the rude salestaff would not let me drive one. Sorry, not buying a car i can't test drive. Went to Audi, was given the key and told to bring it back in an hour or two. My A5 converitble sport cabriolet is an absolute dream, am now a died in the wool Audiphile. Don't appreciate being told by sales that certain things like tire pressure sensor were included only to learn too late that they are not. After sales service is still lacking and I don't appreciate being told I don't know what I'm talking about because I'm a woman. Mr. Hill needs to invest in extensive customer service training and incentives structured around customer experience, not only sales or numbers.

Posted by: Rob

The reason customers just walk away, is mainly due to the fact that the sales person is either rude or just dont care.
They know in the ME people buy cars, so if it is not from the first person who walks in, it might the next or the next etc... the supply of customers abundant.
Personal experience from a customer who walked away.

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Further reading

Features & Analysis
Behind the scenes at Rolls-Royce

Behind the scenes at Rolls-Royce

In the ten years since BMW relaunched Rolls-Royce, sales of one...

2
Symbol of success

Symbol of success

Well-heeled Gulf clients are investing heavily in the luxury...

May the Porsche be with you

May the Porsche be with you

Staying true to its predecessor, The 2014 Porsche Cayman S is...

Most Discussed
  • 24
    World's most pierced man refused entry to the UAE

    Tolerance has its limits everywhere including Dubai and those who considered Dubai a lawless circus were held accountable...so thank you Dubai authorities... more

    Thursday, 21 August 2014 10:51 PM - Khalil
  • 23
    Baby NOT on board?

    Some of you cry babies need to get your own personal apartments on the plane ! You cry more then the babies I have seen in my travels. LOL more

    Thursday, 28 August 2014 9:10 AM - Jim
  • 21
    Israel “must be punished” over Gaza, says Dubai police chief

    This high moral ground that Mick is talking abt sound very familiar. May I remind Mick that the US & its British ally alone killed over 1 million innocent... more

    Thursday, 7 August 2014 4:12 PM - Mathew