The Middle East market could be finicky and customers, not particularly loyal, were quick to desert a brand over the slightest dissatisfaction, Hill says.
To help counteract this, he is planning to create quality management roles in every dealership.
“Customers here, if they don’t like you, they walk away,” he says. “They don’t even tell you they’re dissatisfied, they just walk away.
“That’s the worst thing for us; we need to know why customers don’t stay with us, then we can make changes.”
The Middle East is presently only the 21st largest market for Audi worldwide but it is a leader in the C and D segments, which include larger compact and entry-level luxury cars such as the Audi A8 and Q7.
Hill says while the rest of the world moved towards smaller, more economical diesel cars, Middle East drivers continued to demand “size, prestige and power”. V8 engines, eight cylinders and 300-500 hertz power were highly sought after.
Hill himself drives the luxury sports sedan Audi S8 – a high performance version of the Audi A8 often considered to be the first large luxury car.
He believes the region’s unique market, as well as Dubai’s accessibility, climate, facilities, and growing appetite for Audis meant it was increasingly likely it would host the launch of one of the next luxury vehicles.
Article continued on next page
Dubai Police adds eco-friendly Porsche 918 Spyder to its fleet
$840,000 supercar is the most expensive Porsche available...
$1.6m Fenyr Supersport unveiled at Dubai show
Dubai-based W Motor will create just 25 of the luxury models...
Ferrari 488 Spider to debut at Dubai motor show
Supercar will feature alongside the 488 GTB, California...
Hollywood's four-wheel stars rev up for Dubai show
Cars featured in Hollywood blockbuster films will be among...
Dubai Int'l Motor Show returns amid record Gulf car sales
Cadillac, Hyundai, Mazda, Nissan, W Motors and Toyota have...
Car focus: The prancing horse just got better – and faster
The Ferrari 458 Speciale is one of the most engaging driver...
Car focus: The DB9 advantage
Aston Martin says more than 70% of the body panels have...