Turkey's Foodonclick.com eyes GCC expansion

Online food delivery firm experiencing user growth of 160% per annum, says co-founder

Online food delivery portal Foodonclick.com will be present in all six GCC countries within the next 18 months, the company’s co-founder told Arabian Business.

The firm, which was setup in Istanbul in 2000, currently processes more than 60,000 food orders per day in Turkey alone, and also has operations in the UAE, Muscat and Qatar.

Gokhan Akan said that the firm, which is owned by parent company Yemeksepeti, was witnessing about 160 percent growth in orders per annum.

“The idea was that we’d start off with Dubai, launch in Muscat and Qatar, and the objective is to launch in pretty much every GCC country in one to one-and-a-half year’s time,” Akan said. The firm currently employs about 250 people in Turkey, with a further ten in the GCC. The company is eager to tap into major Gulf markets such as Saudi Arabia, he said.

Yemeksepti was setup by Akan and two fellow university students at the turn of the millennium, and he said that it was unusual among ecommerce firms in that it had not sought to replicate the success of US companies.

“[Starting the company was a] very interesting experience, because in emerging markets when you see new entrepreneurs, most of the time they get inspired by bigger companies in the US, like eBay, Yahoo! and Amazon,” he added.

In May, the company appointed Aramex’s former CEO and serial entrepreneur Fadi Ghandour to its board.

The business leader, who is a long-time supporter of entrepreneurialism in the region, is also founder of MENA Ventures Investments and a founding partner in Maktoob, the first Arabic-language internet portal which was acquired by Yahoo!.

Last year Foodonclick.com closed a $44m round of funding from New York-based growth equity firm General Atlantic.

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