TV star Mohamed Karim is Mitsubishi's new voice in UAE

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Al Habtoor has enlisted The Voice's Mohamed Karim as Mitsubishi's brand ambassador in the UAE.

Al Habtoor has enlisted The Voice's Mohamed Karim as Mitsubishi's brand ambassador in the UAE.

Al Habtoor Motors, the official distributor for Mitsubishi in the UAE, has enlisted Mohamed Karim as the manufacturer’s official brand ambassador.

Karim, the award-winning star of film and television, is perhaps best known as the host of entertainment show The Voice in the Middle East.

Al Habtoor stated that the actor and presenter’s family-friendly credentials are in keeping with those of Mitsubishi.

Speaking at a celebratory Suhoor at Dubai’s Waldorf Astoria, Karl Hammer, managing director of Al Habtoor Motors, said: “Mr Karim is a well-known, pan-Arab star. Unique in his choices and winner of numerous awards for his acting prowess as well as his presenting role in discovering new stars of tomorrow, [he] is a winner.

“All of us at Al Habtoor Motors are extremely proud that he is joining as the Mitsubishi brand ambassador and will be a part of our winning team.

“Mr Karim is the perfect fit as one of the top influential actors and presenters in the Middle East,” Hamer added.

In addition to the passenger car such as the popular Pajero SUV, Al Habtoor Motors is the official UAE dealer for the Mitsubishi Fuso range of commercial vehicles. The company is also the authorised representative for Bentley, Bugatti, and McLaren in the UAE.

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