Many readers may already be familiar with the work of Gaurav Tandon and his wife Kritika Rawat. Tandon is the host of the longest running radio show in the region and a TV presenter who is regularly seen throughout the Middle East, India, North Africa and even the US and Australia via Sony Entertainment TV Asia’s syndicated content. He’s a well known face, and voice, to audiences in the Gulf and far beyond, while his wife is also a well-known TV and radio personality in her own right.
It would probably be fair to say Tandon’s life has been radio and TV – he even met his wife while she was presenting the morning show on Spice 104.5 in the UAE, the same channel as his own drivetime slot. It was only a matter of time, then, before the two looked beyond their presenting ambitions to set up their own production company, K Kompany, in 2009.
The company initially focused on ads and jingles for radio, but has since diversified into TV, as Rawat explains: “We’d been working in radio together for years – we even ended up hosting a love show together, which is maybe a cliché, but there we go! With so much experience, we knew about all the different sides of the business – presenting, production, technology, economics – so we started K Kompany, initially producing jingles and ads. These were in English, Arabic, Hindi, Malayalam and other languages as required.”
As if to emphasise the point, on the day Arabian Business visited K Kompany’s Studio City HQ, the studio was taken up by a voiceover artist recording in German – they couldn’t have scripted it better. Tandon takes up the story: “We don’t just produce ads for UAE radio, but for other markets such as Bahrain and India too. A lot of our clients have brands in multiple markets and we produce their ads for all those markets. We start at the conception stage when an agency comes to us with an idea, we write the script, get the necessary approvals and then produce it all here in house.”
K Kompany has an extensive rosta of voiceover artists it uses on its productions and also has an impressive array of in-house technology – from a fully soundproofed recording studio and vocal booth to camera equipment – currently EX1s, EX3s and Z1s, which K Kompany uses for its more recent forays into the TV medium. Tandon continues: “Initially, we were approached by Sony Entertainment TV Asia to do a show, which is where Weekend Out came from. It goes out all across the Middle East, North Africa, Australia, USA and Pakistan and we talk about a whole range of lifestyle subjects from films to food to shopping and adventure.
“Weekend Out has been running for the last four years now, and we produce it all in house with our own crew and equipment before editing it here on Final Cut Pro.”
Since Weekend Out began its run, Tandon and K Kompany have become even more in demand, and now have a total of four shows running on four of the region’s largest Asian channels, all of which K Kompany produces in house. Having now established K Kompany as one of the largest Asian content providers in the region, Tandon has also begun working as a management consultant for radio stations, and taken on the role of creative content manager for 104.5 Spice FM. Tandon adds: “It’s really interesting to be involved on every level – creative, production, business, presenter, producer, management – I’m happy to wear all the different hats.”
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