UAE broadcasting company YahLive has launched the Middle East’s first 3D channel this week in a bid to tap into the growing demand for 3D viewing.
The new channel, named High TV 3D, will feature news, lifestyle and entertainment programmes as often as seven days a week, in response to an increasing number of 3D TV owners.
“The revolution in TV entertainment technology combined with the amazing price drops, has driven consumers to acquire 3D smart TVs at a phenomenal rate,” said Mohamed Youssif, CEO of YahLive.
“[The new channel represents] not only the highest level of HD programming, but also the only 3D channel in the Middle East.”
The Abu Dhabi based firm said the new channel will broadcast free to air, and would also feature drama, comedy, fitness, fashion, concerts, movies and a slate of in-house productions, such as reality TV shows.
High TV 3D said it was also in the process of signing agreements with other operators to host the channel.
Negotiations with Pay-TV satellite, Cable, IPTV, OTT platforms and commercial properties are on-going.
"The Middle East and North Africa is an important market for High TV 3D,” said the company’s CEO Eric Klein.
"We plan to be carried on as many platforms as possible in the shortest possible time."
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