UAE broadcaster launches first 3D channel in Middle East

Abu Dhabi’s YahLive will host the new channel, named High TV 3D
Conference attendees look through 3D glasses at the TCL booth at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 10, 2012 in Las Vegas, Nevada. CES, the worlds largest annual consumer technology trade show, runs through January 13 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 140,000 attendees. (Getty Images)
By Elizabeth Broomhall
Wed 08 Feb 2012 05:29 PM

UAE broadcasting company YahLive has launched the Middle East’s first 3D channel this week in a bid to tap into the growing demand for 3D viewing.

The new channel, named High TV 3D, will feature news, lifestyle and entertainment programmes as often as seven days a week, in response to an increasing number of 3D TV owners.

“The revolution in TV entertainment technology combined with the amazing price drops, has driven consumers to acquire 3D smart TVs at a phenomenal rate,” said Mohamed Youssif, CEO of YahLive.

“[The new channel represents] not only the highest level of HD programming, but also the only 3D channel in the Middle East.”

The Abu Dhabi based firm said the new channel will broadcast free to air, and would also feature drama, comedy, fitness, fashion, concerts, movies and a slate of in-house productions, such as reality TV shows.

High TV 3D said it was also in the process of signing agreements with other operators to host the channel.

Negotiations with Pay-TV satellite, Cable, IPTV, OTT platforms and commercial properties are on-going.

"The Middle East and North Africa is an important market for High TV 3D,” said the company’s CEO Eric Klein.

"We plan to be carried on as many platforms as possible in the shortest possible time."

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