UAE's Hakkasan eyes global brand expansion

Abu Dhabi-owned Hakkasan, the luxury dining and nightlife company, has announced ambitious brand development and expansion plans.

The announcement comes shortly after the launch of its first branded entertainment and nightlife venue Hakkasan Las Vegas at MGM Grand Hotel & Casino.

The plans, set out by the company's Emirati chairman, Khadem Al Qubaisi, involve the development of a multifaceted global lifestyle company operating under the Hakkasan banner.

In a statement, he said the expansion will include further Hakkasan restaurants and elite nightlife venues at select locations around the world, as well as day clubs, spas, boutique hotels and other hospitality and lifestyle offerings.

Hakkasan's portfolio also includes the Yauatcha, Sake no Hana and HKK brands, which are anticipated to grow as part of the expansion, the statement said, adding that new brands may also be developed.

Hakkasan said it has engaged HKK Hospitality to oversee both its existing portfolio as well as the evolution of the brand.

HKK Hospitality's CEO, Neil Moffitt, who currently manages the Hakkasan Las Vegas nightclub, said: "Hakkasan is a fantastic brand with amazing potential and a very strong team, and we believe we can now translate the brand's core standards to new offerings, including boutique hotels, a resort concept, spas, day clubs and additional nightclubs, while respecting Hakkasan's foundation in excellence of design and service."

HKK Hospitality will be headquartered in the UAE, and led by Moffitt and further international recruitment is planned, with the goal of building an elite international team of hospitality and lifestyle professionals.

Hakkasan was founded in London in 2001 and was purchased in 2007 by Abu Dhabi-based Tasameem group, a subsidiary of the emirate’s sovereign wealth fund ADIA.

It has since expanded to locations including Miami, Abu Dhabi, Mumbai, Dubai, San Francisco, Las Vegas and New York. Offerings in Beverly Hills and Shanghai are opening soon.

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