UAE-based travel website Musafir.com has signed a GCC-wide agreement with Amadeus to further enhance its e-commerce offering.
The agreement will see Amadeus provide the booking website with its new business intelligence technologies and access to global travel content, which will make booking experience more efficient and convenient.
“As the UAE’s first home grown travel website, we are well positioned to lead the online travel sector in the Emirates and beyond,” said Sheikh Mohammed bin Abdullah Al Thani, chairman of the Department of Statistics and Community Development and Co-founder of Musafir.com.
“Forming strategic agreement with global industry leaders such as Amadeus, allows us to access premium travel products and further boost our technological progressions, which is something that matters most to our customers and partners.”
Online travel bookings in the Middle East – the UAE, Oman, Kuwait, Saudi Arabia, Lebanon, Egypt, Jordan and Bahrain - is expected to generate $12 billion in sales in 2017, up from $7bn in 2014, according to a 2015 report by Amadeus and PhoCusWright.
This growth is likely to be driven by increasing use of smartphone in the region, buoyed by the UAE’s 73.8 percent smartphone penetration ranking the highest in the world.
According to Musafir.com’s booking, over 60 percent of bookings on its website are completed through smartphones.
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