UAE's Sorouh eyes growth of new retail brand

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Abu Dhabi's first Waitrose is part of Boutik's debut in the UAE.

Abu Dhabi's first Waitrose is part of Boutik's debut in the UAE.

Boutik, the retail property brand of Sorouh Real Estate, has opened its first outlets at Sun & Sky Towers, including the first Waitrose supermarket in Abu Dhabi.

Boutik Sun & Sky Towers, which serves as the main retail centre for residents and office workers on Shams Abu Dhabi, offers more than 50 shops and food and beverage offerings including La Brioche cafe, YogenFrüzFrozen Yogurt, and the Macondo cafe experience.

Sorouh said it plans to roll out the Boutik concept at more of its developments in the UAE.

Rajeev Lee, Sorouh's retail director, said the launch of Boutik Sun & Sky Towers was a key milestone in the development of the growing community on Reem Island.

"An attractive retail mix plays a very important role in the lifestyle experience, and in the development of a vibrant community. We have been careful in selecting a diverse mix of retail elements that cater to the needs of our residents," he said.

Boutik is also being rolled out at other Sorouh developments, including Al Rayyana, and in a new mall in Al Ain.

At Al Rayyana, a 1,500 unit residential apartment development, Boutik will feature 27 retailers.

The largest space will be occupied by Maybury, a new concept deli-supermarket which will be another first in Abu Dhabi.

Boutik Al Ain, with over 185 retailers, will also offer a cinema, dedicated family and kids entertainment centre and multi-cuisine food court.

It also includes Carrefour as its hypermarket, a health and sports club and top fashion outlets.


Market Performance

Sorouh Real Estate
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