UAE show to unveil $500,000 hunting Hummer

An AED2m (US$544,500) Hummer equipped with sound detectors and a drone for tracking hunting animals, is set to be the star attraction at an upcoming Dubai exhibition, organisers have revealed.

The Hummer, customised by Miami-based specialist dealers the Parker Brothers, will make its world debut at Dubai’s Big Boys Toys next month.

“For this year it is brilliant. We have a hunting vehicle that is my favourite toy. It is a Hummer, completely outfitted. It changes its colour based on the terrain,” Biju Jayaraaj, CEO of exhibition organiser Artaaj told Arabian Business.

“It has a sound detector that can detect the sound of any animal in a 300m radius. And, wait for it, it has a drone that flies in a 2km radius that transmits images of animals so you can choose the area you want to hunt or move on,” he added.

The exhibition will run at the Atlantis, The Palm, from January 31 to February 2 with around 100 exhibitors. Other new attractions include luxury bespoke car keys, two new car models, a motorbike inspired by a model used in the movie ‘Tron: Legacy’ and a 24-carat gold water bottle.