UK's House of Fraser makes Middle East debut

Retail giant opens doors on Wednesday in Aldar's new World Trade Center Mall in Abu Dhabi

Aldar Properties has announced that its new World Trade Center Mall (WTC Mall) will open on Wednesday, and will include the Middle East debut of UK retail giant House of Fraser.

Located on the site of the old Central Market, the WTC Mall will house more than 160 shops, over 20 dining outlets and an eight-screen cinema – all contained within the iconic design and architecture of Sir Norman Foster, the developer said in a statement.

One of the Mall’s most significant offerings is the opening of popular British department store, House of Fraser.

Opening for the first time in the Middle East, House of Fraser at the WTC Mall marks the company’s first flagship store outside of the United Kingdom and Ireland’s 60 outlets.

Other world-renowned retailers unique to Abu Dhabi will include Karen Millen, BCBG Maxazria, M Missoni, Rodeo Drive, Gerry Webber, and Via Rodeo while new dining options will include Shake Shack, Fat Burger and PF Chang’s.

Mohammed Al Mubarak, deputy chief executive at Aldar Properties said: “The World Trade Center Mall completes the transformation of Abu Dhabi’s historic Central Market area, which was – and now remains – the heart of shoppingin the capital. 

"The development also signifies Aldar’s contribution to the forward-looking vision of Abu Dhabi’s future, through a place where unique experiences happen.”

Talal Al Dhiyebi, executive director of Asset Management at Aldar Properties, added: “It is a crucial component of the overall World Trade Center development and an important addition to Aldar’s diversified real estate portfolio in Abu Dhabi.

"This is yet another example of how the company aims to meet the growing need for high quality retail offerings in the heart of the capital.”

The World Trade Center Abu Dhabi is a fully-integrated mixed-use development that comprises five major assets - the WTC Souk with 250 retail outlets, the WTC Offices with 59 floors of premium office space, the WTC Residences with 474 luxurious units, and the WTC Mall.

It will also feature a Courtyard Marriott Hotel with 195 rooms and direct access to the Mall and Souk.

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