Kuwait market drives growth for Cadillac, General Motors' luxury brand last month
Sales of Cadillac, General Motors' luxury brand, rose seven percent year-on-year in August in the Middle East, driven by demand in Kuwait, where sales jumped 49 percent, the auto giant has announced.
Sales in Saudi Arabia and the UAE also edged higher last month, Cadillac said in a statement.
In Kuwait, Cadillac's third largest market in the Middle East, strength was driven by sales of the CTS sedan, which increased 38 percent year-on-year, and the SRX luxury crossover, which climbed 15 percent.
Year-to-date Cadillac sales across the region are up three percent while in the UAE, sales have increased 13 percent compared to the same period in 2012.
The August performance represented a big slowdown in growth from the previous month.
Sales of Cadillac vehicle rose 29 percent in the Middle East year-on-year in July, with dealers recording their best ever sales for the ATS and their best July sales month for the SRX.
"Cadillac's performance this year continues to gain momentum, and I am confident 2013 will be an excellent year. Cadillac boasts a comprehensive vehicle line up that competes with other premium brands in the region," said Nadim Ghrayeb, Cadillac regional brand manager for the Middle East.