US TV's Jon Stewart slams Dubai's ‘Your Child in Gold’ campaign

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(Getty Images)

(Getty Images)

Popular US talk show host Jon Stewart has hit out at Dubai’s weight loss contest ‘Your Child in Gold’, claiming on Twitter it will result in a nation of spoilt kids.

Stewart is the presenter of ‘The Daily Show’, a satirical news programme broadcast on the Comedy Central TV station. The popular, and at times controversial, show is watched by around 2.5 million American viewers each night.

Last week, around 28,000 people have applied online to take part in Dubai Municipality's weight loss contest ‘Your Child in Gold’, with 18,000 qualifying to take part.

Officials told Gulf News they expect around a third of participants to complete the weight loss contest, which rewards gold for every kilo lost.

Last year total of 9,666 people registered for ‘Your Weight in Gold’ initiative and 2,648 participants successful completed it and were rewarded with gold. The top winner was 28 year-old Syrian expat Ahmad Al Shaikh, who lost 26 kg.

Walid Al Shaibani, coordinator of the campaign, said there is an issue with obesity in the UAE, with a large amount spent on treating diabetes-related problems.

“The UAE is one of the highest countries in the proportion of obesity where the increased weight reaches 67 percent among men and 72 percent among women according to WHO [World Health Organization].

“The UAE is also ranked 15th globally where 18.98 percent are suffering from diabetes according to World Diabetes Union 2013. The nation has spent so far around 6 billion dollars for the treatment for diabetes related problems,” he said.

Registration closed on July 24 and the minimum weight contestants must lose is 2kgs.

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Posted by: Oldtimer

Why is this a controversy at all? After all, your article itself starts of with the nature of the show: Quote "Stewart is the presenter of ?The Daily Show?, a satirical news programme broadcast on the Comedy Central TV station." Unquote.

Posted by: SAM

Sorry Jon, but this nation already is a nation of spoiled kids. As for the fat ones in Dubai, it is the parents that should take the initiative as they are solely responsible for their kids' health. These parents should realize that they are contributing to their children's early death. On another point, I suggest the use of silver instead of gold, if the municipality does not enjoy too much international attention. Also, silver has some biblical significance when it comes to incentives.

Posted by: almur

i dont get why people are up and arm about this and really jon stwert i mean who care about what this person say about dubai.let him check the size of american kids and that there country dont do anything to help reduce there sizes before talking about others.and for those who say greedy parents i mean did u meet those people and know that?get a life and stop the judegment .i say good for dubai and good for the kids and there parets for been part of it and to the people who dont agree i say who cares.u have to do anything to make ur kids fit and healthy and happy even with gold.

Posted by: Who cares

So now we care what American TV host or comedians think about seriously? How low can we go! First plastic face Joan rivers and now this...... Give me a break people.

Posted by: chalky6766

Well last time I looked I didnt see this was for kids! It was a very unique way of kick starting a campaign for health and weight loss. Look, its not a sustainable solution but it does get a great deal of publicity and therefore so does the message which can then no doubt go onto other incentives. This is the world we live in and Dubai is always unique in its approach. Perhaps the US could do with the same as there do seem to be rather a lot of obese people there!

Posted by: Matt Williams

Perhaps you should just mind your own business and let them get on with it. If they want to go about it this way then let them.

Posted by: DNS

Atleast the Americans work for their money.. most UAE locals prefer to sit in nice well paying jobs or on government benefits.

And as John Smith has suggested, they could give gold to people who drive without using their phones or putting their kids in safety seats.

Posted by: John Smith

Perhaps we could offer gold for parents who put their children in car safety seats.

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