US TV's Jon Stewart slams Dubai's ‘Your Child in Gold’ campaign

Presenter tweeted that the contest would result in a nation of spoiled kids
(Getty Images)
By Staff writer
Sun 03 Aug 2014 09:55 AM

Popular US talk show host Jon Stewart has hit out at Dubai’s weight loss contest ‘Your Child in Gold’, claiming on Twitter it will result in a nation of spoilt kids.

Stewart is the presenter of ‘The Daily Show’, a satirical news programme broadcast on the Comedy Central TV station. The popular, and at times controversial, show is watched by around 2.5 million American viewers each night.

Last week, around 28,000 people have applied online to take part in Dubai Municipality's weight loss contest ‘Your Child in Gold’, with 18,000 qualifying to take part.

Officials told Gulf News they expect around a third of participants to complete the weight loss contest, which rewards gold for every kilo lost.

Last year total of 9,666 people registered for ‘Your Weight in Gold’ initiative and 2,648 participants successful completed it and were rewarded with gold. The top winner was 28 year-old Syrian expat Ahmad Al Shaikh, who lost 26 kg.

Walid Al Shaibani, coordinator of the campaign, said there is an issue with obesity in the UAE, with a large amount spent on treating diabetes-related problems.

“The UAE is one of the highest countries in the proportion of obesity where the increased weight reaches 67 percent among men and 72 percent among women according to WHO [World Health Organization].

“The UAE is also ranked 15th globally where 18.98 percent are suffering from diabetes according to World Diabetes Union 2013. The nation has spent so far around 6 billion dollars for the treatment for diabetes related problems,” he said.

Registration closed on July 24 and the minimum weight contestants must lose is 2kgs.

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