Al Hassan utilises the untapped resource of stay-at-home mothers in the region, who freelance on flexible shifts that suits both parties. Her business has leveraged the high literacy rates among Arab women across the region and their desire to enter the labour market.
It’s a unique and successful business model that many other start-ups who need a flexible and talented labour pool could tap into.
In this edition of Inside AB, Lubna Hamdan and Eddie Taylor discuss these issues and ask how other companies could also unleash the talents among women in the region.
(Source: Arabianbusiness.com YouTube channel)