ASICS CEO Alistair Cameron on expanding the brand in the Middle East

Business

We caught up with Alistair during an announcement that ASICS was looking to further expand in the region.

According to him, "We are excited about replicating the success we have had in Europe, where we have more than doubled our business in the last five years, increasing our footprint in the Middle East, and building on existing relationships with key retail partners."

(Source: CEO Middle East YouTube channel)

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