The new Armani Hotel has opened in Dubai and Arabian Business TV was invited along to take a look inside.
Italian fashion guru Giorgio Armani was at the launch on Tuesday morning, along with Emaar chairman Mohamed Alabbar.
See Arabian Business TV's exclusive footage from inside the hotel below.
A collaboration between famed Italian designer Giorgio Armani and Emaar Properties, the 160-room hotel was initially scheduled to open last year.
The opening of the Armani Hotel in Dubai is due to be followed by the launch of the Armani Hotel Milano.
Other properties underway include the first Armani Resort, planned for Marrakech, and the first Armani Residences villas, for Marassi in Egypt.
Further Armani hotels, resorts and residences will open subsequently in key international destinations such as New York, Tokyo, Shanghai and London.