MEET THE BOSS: Christian Jorg, Island Def Jam Records

Get Adobe Flash player
Media

Company's new media and commerce SVP on a rapidly changing marketplace.

What happens when people stop buying your product in the way they have always bought it? How do you react to a rapidly changing marketplace?

 

Christian Jorg, SVP, New Media and Commerce for Island Def Jam Records tells us how the music industry will profit from change, and why new media is the best friend a sales team could have.

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

Enter the words above: Enter the numbers you hear:

All comments are subject to approval before appearing

Most Popular
Most Discussed
This Week's Magazine »

Cover Story 1

Can Bill Ford save the planet from global gridlock?
Henry Ford’s great-grandson now runs a $55bn company that has a claim to being America’s most influential and innovative corporate. In an exclusive interview, the executive chairman of the Ford Motor Company explains how the 111-year-old firm will adapt to the automotive market’s new world order.

Also in this issue

Subscribe Now