MEET THE BOSS: Christian Jorg, Island Def Jam Records

Sun 21 Mar 2010 09:15 AM
Company's new media and commerce SVP on a rapidly changing marketplace.

What happens when people stop buying your product in the way they have always bought it? How do you react to a rapidly changing marketplace?

 

Christian Jorg, SVP, New Media and Commerce for Island Def Jam Records tells us how the music industry will profit from change, and why new media is the best friend a sales team could have.