MEET THE BOSS: Manfred Fitzgerald, Lamborghini

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The luxury car maker's brand and design director on the importance of building a brand.

Manfred Fitzgerald, Lamborghini's director of brand and design, talks about the importance of brand and how to manage a good brand diversification process. Plus some very cool cars.

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Cover Story

The turnaround king
Vicious competition and a saturated marketplace have made life tough for Saudi Arabia’s third mobile operator, Zain KSA. But the appointment last year of one of the kingdom’s top telecoms figures, Sheikh Farhan Al Faisal Al Jarbaa, has helped the firm turn its fortunes around.

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