MEET THE BOSS: Tom Purves, Rolls-Royce

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Retail

The CEO of the luxury car maker on strategies to cope with falling demand for products.

Customer demands are forever changing and organisations need greater agility. What sales strategies do you adopt to cope with falling demand and tough times?

 

Tom Purves CEO of Rolls-Royce Motor Cars reveals how he deals with the changing demands of consumers in the automobile industry, how he launched a small car in the world’s biggest big car market, and how his core values helped him succeed.

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Cover Story 10

Ravi to riches
Dr Ravi Pillai launched his first business at the age of 14, trading in coconuts so he could afford school books. Three decades later, his RP Group brings in revenue of $4bn and employs 80,000 staff, helping make him one of the world’s richest Indians. But in his first personal interview to date, he explains why a happy workforce and a good reputation are far more important than money. He also talks of the launch of his latest venture — RP Global — a real estate company that will build luxury projects in Dubai this year.

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