MEET THE BOSS: Tom Purves, Rolls-Royce

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The CEO of the luxury car maker on strategies to cope with falling demand for products.

Customer demands are forever changing and organisations need greater agility. What sales strategies do you adopt to cope with falling demand and tough times?


Tom Purves CEO of Rolls-Royce Motor Cars reveals how he deals with the changing demands of consumers in the automobile industry, how he launched a small car in the world’s biggest big car market, and how his core values helped him succeed.

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