MEET THE BOSS: Tom Purves, Rolls-Royce

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Retail

The CEO of the luxury car maker on strategies to cope with falling demand for products.

Customer demands are forever changing and organisations need greater agility. What sales strategies do you adopt to cope with falling demand and tough times?

 

Tom Purves CEO of Rolls-Royce Motor Cars reveals how he deals with the changing demands of consumers in the automobile industry, how he launched a small car in the world’s biggest big car market, and how his core values helped him succeed.

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Cover Story

High Roller
In the ten years since BMW relaunched Rolls-Royce, sales of one of the world’s most famous brands have hit record levels. Arabian Business takes a tour around the company’s Goodwood factory to discover why the world’s richest people can’t seem to shake their addiction to a British institution.

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