Virgin Mobile appoints founder as new Middle East boss

The transfer of Alan Gow, who created the operator’s unique business model, to Dubai signals the region’s growing importance to the brand
The man responsible for creating Virgin Mobile, Alan Gow, has been appointed as the new boss of the brand’s operations in the Middle East and Africa in a sign of the region’s growing importance.
By Courtney Trenwith
Tue 11 Apr 2017 12:45 PM

The man
responsible for creating Virgin Mobile, Alan Gow, has been appointed as the new
boss of the brand’s operations in the Middle East and Africa in a sign of the
region’s growing importance.

Gow’s
transfer to Virgin Mobile’s Dubai headquarters comes as it prepares to launch
in the emirate, under telecom du’s parent company Emirates Integrated
Telecommunications Co.

Gow
co-founded the mobile brand in the UK alongside Sir Richard Branson and is
credited with creating its economic model as a mobile virtual network operator
(MVNO) – a model that was a first of its kind at the time.

Under
his leadership, Virgin Mobile in the UK grew to become a $1bn company in less
than four years. He was also responsible for steering the company through a
series of funding rounds and an initial public offering on the London Stock
Exchange in 2004, Virgin Mobile said in a statement.

He also
led a $1.6bn sale transaction to create the Virgin Media group in the UK in
2006. The company has become a world leader in converged communications
technologies.

Gow will
move to the top of the Middle East and Africa leadership, above Mikkel Vinter,
who has led the brand’s operations in the region since its beginning.

Virgin
Mobile’s UAE operations is being led by Karim Benkirane. The brand will use
EITC's network and infrastructure in the same way that du does, and EITC has
created an internal business unit to handle the brand in the UAE.

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