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The largest Cheesecake Factory restaurant in the world has opened at Mall of the Emirates in Dubai.
The US-based eaterie, occupying 2,120 sq m with 526 seats, is the brand's second opening in the UAE.
The launch was announced by Kuwait-based retailer MH Alshaya Co, the first international licensee for The Cheesecake Factory.
"The response to The Cheesecake Factory's international debut in the UAE last summer and at The Avenues in Kuwait last month was truly overwhelming, and we are delighted this momentum is being sustained by opening in such a prime location at Mall of the Emirates," said Duncan Garrood, president of Alshaya's food division.
The Cheesecake Factory Inc, the New York-listed restaurant chain, last year signed a deal with Alshaya to franchise its outlets across the Gulf in its first overseas expansion.
The deal allowed for 22 restaurants to be built over the next five years in the UAE, Saudi Arabia, Bahrain, Qatar and Kuwait.
The UAE restaurant market is set to grow 30 percent to $780m in the next four years and will be dominated by American-style fast food brands, an industry expert said in November 2011.
Branded table-service restaurants generate about $600m a year in the UAE, a number set to swell to $780 by 2015, said Stefan Breg, founder of Tribe Restaurant Creators in Abu Dhabi.
In a poll of dining outlets in the Gulf state, Tribe found American brands comprised up to 47 percent of food and beverage offers in Dubai malls.
IHOP, Papa Murphy's and Russo's New York Pizzeria are among other US food brands looking to expand into Gulf markets.
Alshaya is the franchise operator for over 70 of the world's most recognised retail brands.
As much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SaySalman Al, perhaps nobody has informed you of the fact that Britain has been 'paying back' for decades now, in giving safe haven to a vast swathe of imigrants... more
Wednesday, 22 May 2013 1:33 PM - MarkWell, don't you know that these were AMERICANS!! The most ignorant nation in the World!!! May God continue to bless America! more
Wednesday, 22 May 2013 4:34 PM - Kazim MuneerAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty SayLet me put the entire issue in perspective. There are massive traffic problems on the roads of Kuwait, where Kuwait can boast high road fatalities and... more
Tuesday, 21 May 2013 1:28 PM - AbdullahSalman Al, perhaps nobody has informed you of the fact that Britain has been 'paying back' for decades now, in giving safe haven to a vast swathe of imigrants... more
Wednesday, 22 May 2013 1:33 PM - MarkHappy employees, happy customers. Quite simple actually. 60,000 unhappy staff, well, you do the math on how many unhappy customers can result from poor... more
Monday, 20 May 2013 10:27 AM - Louie TedescoIslam is not better than any other religion, to all the muslims out there, stop putting yourself on a pedestal, you are filled with self importance that... more
Tuesday, 14 May 2013 9:58 AM - graemeAs much as I love the UAE, this will be a problem for them in the future. Lets look at this from any democratic Country on Earth. If I decided not to turn... more
Wednesday, 22 May 2013 11:56 AM - Ty Say
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