World's largest Cheesecake Factory opens in Dubai

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The largest Cheesecake Factory restaurant in the world has opened at Mall of the Emirates in Dubai.

The US-based eaterie, occupying 2,120 sq m with 526 seats, is the brand's second opening in the UAE.

The launch was announced by Kuwait-based retailer MH Alshaya Co, the first international licensee for The Cheesecake Factory.

"The response to The Cheesecake Factory's international debut in the UAE last summer and at The Avenues in Kuwait last month was truly overwhelming, and we are delighted this momentum is being sustained by opening in such a prime location at Mall of the Emirates," said Duncan Garrood, president of Alshaya's food division.

The Cheesecake Factory Inc, the New York-listed restaurant chain, last year signed a deal with Alshaya to franchise its outlets across the Gulf in its first overseas expansion.

The deal allowed for 22 restaurants to be built over the next five years in the UAE, Saudi Arabia, Bahrain, Qatar and Kuwait.

The UAE restaurant market is set to grow 30 percent to $780m in the next four years and will be dominated by American-style fast food brands, an industry expert said in November 2011.

Branded table-service restaurants generate about $600m a year in the UAE, a number set to swell to $780 by 2015, said Stefan Breg, founder of Tribe Restaurant Creators in Abu Dhabi.

In a poll of dining outlets in the Gulf state, Tribe found American brands comprised up to 47 percent of food and beverage offers in Dubai malls.

IHOP, Papa Murphy's and Russo's New York Pizzeria are among other US food brands looking to expand into Gulf markets.

Alshaya is the franchise operator for over 70 of the world's most recognised retail brands.

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Posted by: Charry

Me and my husband decided to have lunch at Cheesecake Factory Dubai Mall, UAE 26 Jan 2013, to be honest I really love the food thats why waiting for 30 mins to 1 hour in the reception waiting for our table to be ready is not a big deal for us.

It's just sad that it turned out to be a very bad experience. The waiter took our order incorrectly and delivered us the wrong food. Then we decided to cancell the order because the food that they deliver is not what we wanted.

The manager came to check what is the problem. Instead of helping us fix it, she told us " So you want me to throw the pizza because we don't have the big pizza that you ordered?" She's so rude and arrogant which makes her unsuitable for the position she had.

After being mistreated by your manager, I and my family will never dine in your restaurant again no matter how good your food is. Your customer service is a dissaster and I will definitely share this bad experience with all my friends.

Posted by: wiley

Not your 100 mile diet, surely

Posted by: Monkey Tennis

Is it really a juvenile obssession to always strive for bigger and better things - surely this is part of how civilisation progresses itself? In this case it is a very, very trivial example and no-one would argue that having the World's largest Cheesecake Factory is anything to particularly celebrate and it is in fact little more than a marketing exercise. However, if no-one had ever strived to build the world's tallest building, for example, how quickly would contruction techniques evolve? New scientific discoveries are very often prompted by competition (or war) so a wish to surpass the acheivement of others is far from facile but to be applauded.

Posted by: Hisham

Simply because the UAE does not already face enough health related issues in the near future, and we surely need more greasy American stuff in our diets...

Posted by: Anonymous

"..more greasy American stuff.." Never been to the Cheesecake Factory have you Hisham? The food is good, the portions are large, thanks to Al Shaya the prices are 30 to 50% higher than the States but so are many other international brands. Overall, if you going out to eat and want a good meal Cheesecake Factory does a good job, even in Dubai.

Posted by: Red Snappa

What is this juvenile obssession with superlatives in this region 'largest, tallest, most expensive' etc, etc, etc?



Posted by: super-not

@doug
I thought excessive superlatives started here!

Posted by: Doug

I suppose really it depends what you're looking for. In the West, they go on about things like the biggest economy, the fastest broadband, the longest life expectancy, the safest roads, the most environmentally friendly Olympics, the fairest legal system etc. Here, apparently everyone's happy with a big cake shop.

There's nothing juvenile about wanting the biggest and best thing - unless that biggest or best thing is something that's largely meaningless. The Burj Khalifa is a triumph. The Palm Jumeirah is a triumph. These things should be celebrated. A big mall or a big fast food 'restaurant' is just a bit cheap and tacky. Dubai can (and does) do better.

Posted by: Nirsly

@RedSnappa

It's the same juvenile obsession we got from The West, being told repeatedly, The West has the biggest, tallest, richest, best of everything.

The tables have turned. Get over it.

Posted by: I wonder

M. Snappa you hit right in the middle.
I've been wondering the same for quite some time.
Just to clarify in Arabic language such superlative derivatives come under the root verb "afal ????" the English equivalent in using est at the end of the word.
It seems they are trying to hit each and every possible word under that root !

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