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Fri 13 Dec 2013 10:48 AM

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$10m Victoria's Secret bra goes on display in Dubai Mall

Victoria's Secret store in Dubai Mall will have garment on show on December 16

$10m Victoria's Secret bra goes on display in Dubai Mall

A bra costing $10m will go on display at the Victoria’s Secret store in The Dubai Mall on December 16.

The ‘Royal’ bra is studded with over 4,200 precious gems from around the world and was designed by Swiss-based jeweller Mouawad.

The garment was designed for the brand and includes precious stones such as rubies, diamonds and sapphires, with a 52 carat pear-shaped ruby in the centre.

The bra comes complete with a matching set of pink frilly briefs and a gold belt.

The bra was worn by South African model Candice Swanepoel at the Victoria’s Secret fashion show in New York in November.

* Note: The original version of this story incorrectly reported the garment was worth $1m.

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MAS 5 years ago

Should gift the wife, She will NEVER...EVER complain ;-), but that's another thing that most of us will come on the streets for our entire life trying to buy this bra..

Mark X 5 years ago

Arrogance of the RICH.

Ahsan 5 years ago

Strange city is this Dubai. Which sane woman will wear this in Dubai and come on streets?

Does Dubai has a law to wear bra and showoff on streets.

I fail to understand the openess of Dubai. On one hand laws do not permit to wear open cloths in malls and public places, while on the other hand, it promotes exhibition of something as BRA????

Seriously demented initiative under the big Al Futtaim governance, or there is no governance at all.

Baiju 5 years ago

"The bra was worn by South African model Candice Swanepoel at the Victoria’s Secret fashion show in New York in November."
Million Dollar for an "Used" bra???? LOLLLL

marwan 5 years ago

imsorry do u want dubai to be like iran or taliban?we love dubai as open and free as its and if u dont like it leave

almur 5 years ago

so if this bra was shown in argantina or whatever u came from its ok but cause in dubai its arrogance?