$15,000 gold and diamond iPhones launched in UAE

Amodoria marks its arrival to the MidEast by introducing the solid gold collection
$15,000 gold and diamond iPhones launched in UAE
By Salma Awwad
Thu 19 Sep 2013 01:58 PM

In the aftermath of last week's news from Apple's HQ regarding the launch of the new iPhone 5S and iPhone 5C, technology lifestyle companies are already introducing their own versions of the latest creations, but with added bling to entice high-rolling Gulf buyers.

Amodoria, a British lifestyle and technology brand, announced its official launch in the Middle East. It boasts giving everyday technology a makeover by pairing fine jewellery aesthetics and offering rose, yellow, white and black gold handsets with a combination of exotic leathers and precious gemstones.

The highlight of their first collection is the Falcon gold and diamond AMOiPhone 5S, which was specifically designed for the Gulf region. It is available in solid 18K Yellow Gold or 18K Rose gold. This specific one is encrusted 3.75 Carats of VVS1 Diamonds, but is also offered in Blue Sapphires, Emerald or Rubies. The total weight of the gold on each phone is 35 grams of the specified purity and is on sale for $15,000.

The collection will be available from October 1 through their retail outlets in the United Arab Emirates and headquarters in Jumeirah Lakes Towers, Dubai and will also feature a rose gold and rubies iPhone and an iPad made of  titanium gold alloy.

The products will show at the Emirates Palace in Abu Dhabi which hosts the World luxury Expo on September 27.

The company’s next launch will be an NFC-enabled cuff-link that enables users to share their business card information just with a simple tap on a smartphone device.

Amodoria was founded by entrepreneurs Dadkarim Mulla and Dennie Wallace while the products are designed by award winning Italian designer, Erminio De Monaco.

"It
is important to note that Amodoria's goal is to better integrate technology
into a specific culture and lifestyle to create something of true lasting
value. And by offering value I mean something that either means something
emotionally to the consumer or helps to facilitate self expression," said Mulla.

"The design of each product
is thought through by employing artistic techniques and inspirations that will
ultimately exemplify a sense of timelessness and can contribute to culture in
three disparate sectors, namely; fashion, jewelry and technology. But
where we go even farther than what other companies are doing is in offering a
world of opportunity built around owning an Amodoria product. By becoming the
owner of one of our devices, our users will have the chance to join an
exclusive membership of connoisseurs who enjoy the benefits of a
Quintessentially concierge service as well as access to the Amodoria private
collection and made-to-order service. These additional benefits shall be
introduced in the coming few months," he stated.

Amodoria counts several prestigious HNWI among their client list, which includes royals, prominent businessmen and fashionistas, as well as partnerships with notable corporations and institutions such as Quintessentially, Rolls Royce Automobiles, Supper Club and United Arab Bank.

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