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Sun 22 Dec 2013 10:36 AM

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$30m sales record on Dubai Duty Free 30th anniversary

International passengers departing UAE take advantage of massive anniversary sale, spending 40% than same day last year

$30m sales record on Dubai Duty Free 30th anniversary
DDF vice chairman Colm McLoughlin.

Duty free sales at Dubai International Airport reached a new record on Friday - $30.65m – as Dubai Duty Free celebrated its 30th anniversary with a 30 percent off sale.

The massive sales figure is 40 percent more than the same day last year, when a smaller discount was offered.

The anniversary fell on the Friday before Christmas when thousands of expatriate workers flew home for the holiday.

The majority of the sales were made by passengers departing Dubai, according for $28.3m - 92.3 percent – of the total anniversary sales.

The sale also included seven products sold at 1983 prices.

Last year’s record of $21m was surpassed before 6pm, while a total of more than 193,000 transactions were made by midnight.

"Extending a 30 percent discount to our customers was our way of saying thank you for three decades of support,” DDF vice chairman Colm McLoughlin said.

“We began introducing a discount offer across a wide range of merchandise on our 20th anniversary in 2003 and it has become a popular day with travelers, some of whom book their flights in order to shop on that day.”

Perfumes were the highest selling category, with sales of $8.5m, representing 27.9 percent of the total daily sales.

Watches and clocks were the second most popular items ($7m in sales), followed by cosmetics ($3.9m), liquor and cigarettes (no sales value released).

The largest increase was recorded for confectionery, which rose by 33 percent to $1.2m.

Celebrations also included several lotto draws for prizes including cash and luxury cars.

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