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Wed 16 Mar 2011 03:14 PM

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'Avatar' director Cameron urges studios to shoot more in 3-D

Having separate production teams for content filmed in 2-D and then converted into 3-D isn't efficient, director says

'Avatar' director Cameron urges studios to shoot more in 3-D
OSCAR WINNER: James Cameron is the Oscar-award winning director of blockbuster movies such as Avatar and Titanic (Getty Images for Producers Guild)

James Cameron, the Oscar-award winning director of blockbuster movies such as “Avatar” and “Titanic,” said having separate production teams for content filmed in 2-D and then converted into 3-D isn’t efficient.

Speaking at the Abu Dhabi Media Summit, Cameron urged studios to film in the more expensive 3-D format. Overall box office revenue has risen because of the higher price of tickets for 3-D films, even as fewer tickets have been sold, he said.

In an on-stage interview with James Murdoch, the head of New Corp.’s European and Asian operations, Cameron said 3-D adds to the value of entertainment, including sporting events and drama. Cameron said he opts to make big-screen films such as 3-D flicks that must be watched in a movie theater.

“I think it will be difficult in a few year’s time for photographers and filmmakers to say that 3-D is too tricky to figure out,” and then the process will become much more mainstream, Cameron said.

Murdoch and Cameron opened the second annual Abu Dhabi Media Summit, which features speakers including Nokia Chief Executive Officer Stephen Elop, Ericsson CEO Hans Vestberg and Google Inc. Chief Business Officer Nikesh Arora.

Avatar is the world’s top-grossing film, having taken about $2.8bn since its December 2009 release, according to Box Office Mojo, a website for the movie industry.

 

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