By Salma Awwad
Five pictures will be shown on the iconic hotel’s structure this Thursday as part of Instagram campaign
Continuing its aggressive Instagram
targeted campaign, Burj Al Arab is using its iconic structure as a canvas and is offering to post pictures from users who have successfully make the cut as part of the ongoing #MyDubai online initiative.
Images are selected from #MyDubai moments shared
during the month of September, so keen snappers have just a couple of days left
to post photographs if the you want to have your work projected on the outside of Burj Al
Arab’s sail this Thursday, September 25.
The #MyDubai initiative was launched earlier this
year by His Highness Sheikh Hamdan bin Mohammed Al Maktoum to create the
world’s first autobiography of a city. More than 1.5 million posts using the
hashtag have been shared so far on Instagram.
Ammar Hilal, Burj Al Arab hotel manager said:
“This is a great community initiative and Burj Al Arab Jumeirah is proud to
play a pivotal role. #MyDubai has enabled us to connect, engage and evolve with
our community; this is a great way for us to give back.”