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Wed 24 Sep 2014 11:52 AM

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#MyDubai moments to be projected on Burj Al Arab’s sail

Five pictures will be shown on the iconic hotel’s structure this Thursday as part of Instagram campaign

#MyDubai moments to be projected on Burj Al Arab’s sail

Continuing its aggressive Instagram
targeted campaign, Burj Al Arab is using its iconic structure as a canvas and is offering to post pictures from users who have successfully make the cut as part of the ongoing #MyDubai online initiative.

Images are selected from #MyDubai moments shared
during the month of September, so keen snappers have just a couple of days left
to post photographs if the you want to have your work projected on the outside of Burj Al
Arab’s sail this Thursday, September 25.

The #MyDubai initiative was launched earlier this
year by His Highness Sheikh Hamdan bin Mohammed Al Maktoum to create the
world’s first autobiography of a city. More than 1.5 million posts using the
hashtag have been shared so far on Instagram.

Ammar Hilal, Burj Al Arab hotel manager said:
“This is a great community initiative and Burj Al Arab Jumeirah is proud to
play a pivotal role. #MyDubai has enabled us to connect, engage and evolve with
our community; this is a great way for us to give back.”

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