By Michael Fahy
French stuntman to escalate twisted Dubai Marina skyscraper to promote launch of Saudi developer Cayan Group's latest tower project
French free climber Alain Robert – popularly known as 'Spiderman' – is to climb the twisting Cayan Tower as part of a promotional stunt for the developer's new project.
Saudi headquartered-Cayan Group is best known for the Cayan Tower, which was previously named Infinity Tower, although it has other properties in Dubai including the Cayan Business Centre in the TECOM area.
The firm is now planning to launch a new residential and serviced apartment project in the Umm Suqeim area and will hold the launch event next Sunday, 12 April at Grosvenor House in Dubai Marina, which overlooks Cayan Tower.
Cayan Group chairman Ahmed Alhatti said: "An exciting announcement such as this one needed to be done amidst a thrilling event and thus we have in store for our guests an electrifying record-breaking climb by Alain Robert. I would like to wish him the very best of luck for his death-defying feat.”
Robert, 52, said: “I have had my eyes set on this gigantic building ever since it achieved its record-breaking status and I am excited about climbing the tower. I look forward to adding Cayan Tower to my list of conquests.”
Robert scaled the 828m Burj Khalifa in March 2011 and has previously told Construction Week that he'd be game to tackle Jeddah's 1km-high Kingdom Tower once it was completed.