Industry: Culture & Society
Company: Brand Dubai
Former PR guru Mona Al Marri has taken on her toughest role to date. As CEO of Brand Dubai, the emirate’s first state media office, she is the caretaker of emirate’s image at home and abroad. Two years ago, Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, established the Dubai Media Affairs Office ‘Brand Dubai’ to coordinate Dubai’s strategic media affairs regionally and internationally.