100 most powerful Arab women 2012
Sun 04 Mar 2012 11:26 AM
Nisreen Shocair
35

Nisreen Shocair

Industry: Retail

Company: Virgin Megastores Middle East

Designation: President

Country: UAE

Nisreen Shocair took over the helm of Virgin Megastores, Middle East in 2006 and has overseen the brand’s transformation from a CD and DVD store to a one-stop shop for music, video and multimedia entertainment. Shocair, who grew up in Nigeria, started her entertainment career working at a local Blockbuster store in Texas before finishing her degree and joining Sony in the early 1990s. In addition to her  role at Virgin, Shocair also sits on the advisory board of several digital and environmental start-ups.

Click here to read Nisreen Shocair's interview on Arabian Business