100 most powerful Arab women 2013
Thu 28 Feb 2013 12:58 PM
Randa Ayoubi

Randa Ayoubi

Industry: Media

Company: Rubicon Holdings

Designation: Founder and CEO

Country: Jordan

Occupation: Founder and CEO

Randa Ayoubi survived on an initial investment of $140,000
for a decade before persuading family and friends to invest $3m.

The result was Rubicon Holdings, an Amman-based
entertainment company, which is now a global powerhouse with five international
branches and more than 300 employees. Rubicon Holdings produces hits such as
Ben & Izzy, a children’s cartoon series promoting cross-cultural
understanding between the Middle East and the West. In addition to her work
with Rubicon, Ayoubi also mentors a number of budding entrepreneurs, a subject
she is clearly passionate about, having endured the struggles of her own

“I always tell young people…that you just need to forge
forward with or without government [support],” she told CEO Middle East last