100 most powerful Arab women 2013
Thu 28 Feb 2013 12:58 PM
Nisreen Shocair

Nisreen Shocair

Industry: Retail

Company: Virgin Megastore Middle East

Designation: CEO

Country: UAE

Occupation: CEO

Nisreen Shocair took over the helm of Virgin Megastores, Middle East in 2006 and has overseen the brand’s transformation from a CD and DVD store to a one-stop shop for music, video and multimedia entertainment.

Shocair, who grew up in Nigeria, started her entertainment career working at a local Blockbuster store in Texas before finishing her degree and joining Sony in the early 1990s. In addition to her role at Virgin, Shocair also sits on the advisory board of several digital and environmental start-ups and has become something of a household name in the UAE after starring as a judge in the hit television show, The Entrepreneur.