Designation: Chief operating officer
Country: UK (Lebanon)
The 39-year-old executive vice president and chief commercial officer of global news network CNN has said that he is from a “media family” and always knew which career he would pursue. His Lebanese father, Ramzi, is chairman of Middle East-based advertising agency TBWA/Raad and his brother Reda is the company’s chief executive, based in Dubai. Raad’s own rise up the ranks of CNN’s parent company Turner Broadcasting has been meteoric — within five years of joining the company as a research assistant he had been promoted to vice president for regional advertising sales in the Middle East, Africa and Southern Europe and has continued to develop CNN’s international ad sales and business development activities into a core source of revenue.
He was appointed to his current role in London in February 2013, retaining responsibility for Turner’s portfolio of news, entertainment and children’s channels across Turkey, the Middle East and Africa. In 2011, the World Economic Forum awarded him the title of Young Global Leader for his professional and personal contributions to the media industry. Raad studied at the SI Newhouse School of Public Communications at Syracuse University in New York and is fluent in English, French and Arabic.