By Shane McGinley
Growth is despite a drop in occupancy and revenue levels in the first ten months
Dhabi has recorded a 16 percent year-on-year rise in the number of hotel guests
during the first ten months of this year, the Abu Dhabi Tourism Authority
(ADTA) said on Tuesday.
January and October 2010, the number of guests who stayed in the UAE capital’s
118 hotels and hotel apartments reached 1,477,978, the ADTA data revealed.
also showed that the total number of hotel guest nights rose 15 percent
year-on-year to 4,096,140 for the same period.
tourism proposition is at its most compelling and the task going forward to
maintain this upward momentum," said Lawrence Franklin, strategy and
policy director at ADTA.
tourism rose 15 percent to 616,238, while international guests were up 17
percent, with the UK proving to be the biggest market and accounting for
420,204 tourists in the first ten months.
US was the next most important market, growing 35 percent and accounting for
344,183 guest nights. Russia attracted 35,787 guest nights, a rise of 13
percent, and the ADTA plans to focus on this market later this year by opening
of a Russian destination promotion office by the end of the year.
the growth in hotel stock had an impact on occupancy and revenue levels, the
ADTA confirmed. Occupancy in the ten month period fell 16 percent year-on-year
to 63 percent and revenue was down five percent to AED3.2bn ($888m) between
January and October.
food and beverage revenues in the UAE capital reached AED1.1bn ($305m), a
year-on-year rise of 13 percent and now accounts for 36 percent of all hotel
revenues, the ADTA added.
ahead to 2011, Abu Dhabi is looking to attract 1.9m hotel guests, which will
require another 15 percent growth next year.
are confident we can achieve this because our leisure proposition has, and
will, continue to grow,” Franklin added.