16% rise in hotel guests staying in Abu Dhabi

Growth is despite a drop in occupancy and revenue levels in the first ten months
16% rise in hotel guests staying in Abu Dhabi
Abu Dhabi has recorded a 16 percent year-on-year rise in the number of hotel guests during the first ten months of this year, ADTA said. (ITP Images)
By Shane McGinley
Tue 30 Nov 2010 12:22 PM

Abu
Dhabi has recorded a 16 percent year-on-year rise in the number of hotel guests
during the first ten months of this year, the Abu Dhabi Tourism Authority
(ADTA) said on Tuesday.

Between
January and October 2010, the number of guests who stayed in the UAE capital’s
118 hotels and hotel apartments reached 1,477,978, the ADTA data revealed.

Figures
also showed that the total number of hotel guest nights rose 15 percent
year-on-year to 4,096,140 for the same period.

"Our
tourism proposition is at its most compelling and the task going forward to
maintain this upward momentum," said Lawrence Franklin, strategy and
policy director at ADTA.

Domestic
tourism rose 15 percent to 616,238, while international guests were up 17
percent, with the UK proving to be the biggest market and accounting for
420,204 tourists in the first ten months.

The
US was the next most important market, growing 35 percent and accounting for
344,183 guest nights. Russia attracted 35,787 guest nights, a rise of 13
percent, and the ADTA plans to focus on this market later this year by opening
of a Russian destination promotion office by the end of the year.

However,
the growth in hotel stock had an impact on occupancy and revenue levels, the
ADTA confirmed. Occupancy in the ten month period fell 16 percent year-on-year
to 63 percent and revenue was down five percent to AED3.2bn ($888m) between
January and October.

Hotel
food and beverage revenues in the UAE capital reached AED1.1bn ($305m), a
year-on-year rise of 13 percent and now accounts for 36 percent of all hotel
revenues, the ADTA added.

Looking
ahead to 2011, Abu Dhabi is looking to attract 1.9m hotel guests, which will
require another 15 percent growth next year.

"We
are confident we can achieve this because our leisure proposition has, and
will, continue to grow,” Franklin added.

For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Last Updated: Thu 04 May 2017 10:58 AM GST

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.