By Neeraj Gangal
'Let’s Bring the Smile Back' campaign raises SR1m to mend damaged households.
The refurbishing of hundreds of households damaged by the flash floods in Jeddah last year is under way, according to a report.
According to Arab News daily, the Society of Majed Bin Abdulaziz for Development and Social Services and Modern Products Company (MPC) — a Procter & Gamble venture — said on Thursday they have been able to refurnish 292 households affected by the November 25 floods.
Their “Let’s Bring the Smile Back” campaign raised SR1m to refurnish the households that were badly affected by the flooding in the Um Al-Salam area of Jeddah, Arab News said.
The campaign was launched in March this year with the support of Jeddah Gov Prince Mishaal bin Majed, who also heads the Society of Majed Bin Abdulaziz as its chairman.
During the initiative, 10 percent of the proceeds from the sale of P&G products at selected retail stores were donated, the daily said.
The money has been used to buy furniture and household items for 292 homes in the Um Al-Salam area of Jeddah, including refrigerators, cookers, carpets and beds, Arab News added.
“We are thrilled at the success of this campaign and to have helped affected families with a better standard of living, especially those who are most in need, in line with the vision and aims of our society,” said Hammam Zare, general manager of the Society of Majed Bin Abdulaziz.
The Jeddah floods have been described by Civil Defense officials as the worst in 27 years. More than 100 people died and many more were missing. Some roads were under a meter-deep water on Nov. 26 and many of the victims were believed to have died when their cars got stuck in the flash floods. At least 3,000 vehicles were swept away or damaged, according to reports.