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Sun 2 Nov 2014 03:18 PM

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30% of UAE SMEs confident of winning new customers - survey

Zurich poll says small businesses in the UAE are more confident than competitors across the world

30% of UAE SMEs confident of winning new customers - survey

Nearly one third (30 percent) of small and medium sized enterprises (SMEs) in the UAE believe that acquiring new customers is their biggest opportunity at the present time, indicating high levels of confidence in the strength of the local economy.

This is according to the 2014 Global SME Survey released on Sunday by global insurer Zurich, which asked the leaders of 3,800 SMEs across 19 countries, including 200 companies in the UAE, about their business experience during the past 12 months.

The survey found that UAE-based SMEs were more positive than competitors in other countries about the opportunities that exist to reach new consumers.

SMEs in the Asia-Pacific region were particularly downbeat about the potential provided by new customer segments (22 percent).

Other opportunities for businesses in the UAE in 2014 according to the survey were expansion into foreign markets (17 percent) and improving operating costs (21 percent).

Nearly twice as many SMEs in the UAE believe that changes in legislation or regulation over the last 12 months present an opportunity for their business (11 percent compared to six percent last year).

According to the UAE's Ministry of Economy, SMEs are a key driver in the nation's economy contributing approximately 60 percent to non-oil GDP and 86 percent of private sector employment.

Zurich said the impact of positive developments within the UAE's financial services sector over the last 12 months is also evident in the 10 percent of SMEs which feel that attractive credit terms now provide an opportunity for their business, up 4 percent on last year.

Clint Draper, head of SME at Zurich Insurance Middle East, said: "There is no doubt that opportunities exist for SMEs in the UAE at the present time. Zurich's research reveals that SMEs are determined to make best use of current economic conditions to target new customers, grow revenues and increase the size and scale of their business.

"As these company's grow, we would expect them to diversify and extend their offering to a wider market by providing a broader range of products or services."

Draper added: "While it is excellent that many SMEs in the UAE are considering opportunities to develop and grow their business, both domestically and overseas, it is essential that they are doing this from a stable foundation."

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leo50 5 years ago

presumably this infers that 70% of SME's are not confident in doing so?