By Shoshana Kedem
Car companies take to social media to cash on new driver demographic
Ford Middle East has offered a free mustang to a Saudi woman who fought for women’s rights to drive in the kingdom.
Sahar Nassif, 63, was an outspoken critic of Saudi Arabia’s driving laws, before the ban on women drivers was lifted last week.
In October 2013, Nassif was arrested by Saudi police in Jeddah for posting a video on Youtube of herself buckling up and driving around the city.
Following the news of the royal decree issued by Saudi King Salman last week, Nassif told the BBC:
‘I’m really thrilled, everybody’s so thrilled – I’m so excited I don’t know what to do. ‘I’m going to buy a Mustang!’
In a tweet to Nassif on Friday, Ford Middle East said:
A subsequent tweet from the US-based automaker’s twitter account said:
Your Mustang awaits. @Da7eyatAlmojtam #MustangSahar #SaudiWomenCanDrive
سيارة موستانج حقتك تنتظرك.#موستانج_سحر #الملك_ينتصر_لقيادة_المرأة pic.twitter.com/wdRw30G5sH— Ford Middle East (@FordMiddleEast) September 29, 2017
German car-maker Volkwagen in the Middle East joined the chorus of auto sellers applauding the Saudi driving decree, tweeting on Friday:
Car-makers have rushed in to target Saudi women after the decision is expected to boost regional car sales by 28 per cent in the first seven months of 2017, analysts at UK business intelligence firm IHS Markit said.
Nissan were also made a bid on twitter to cash in on potential buyers from the wealthy Gulf state, posting their congratulations to Saudi women, along with luxury auto companies Cadillac and Chevrolet.For all the latest car news & reviews from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.