Industry: Business and finance
Country: Saudi Arabia
Country of residence: Saudi Arabia
Three years ago Salman Al Suhaibaney got a flat tyre. It was past midnight and he could not find a company to help, which did not charge extortionate rates. That’s when he had the idea of setting up Morni, an Uber-style interactive service that delivers roadside assistance to individuals and businesses in Saudi Arabia through a free smartphone app. Services include towing, battery service and replacement, tyre change and repair and petrol delivery. Since it launched in 2015, once Al Suhaibaney had quit his job as a compliance officer at French financial advisory Lazard, Morni has raised more than $5m and is run by 39 employees, serving more than 30 corporates and is said to have the quickest roadside assistance response time in the Gulf.