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Wed 20 Dec 2017 09:28 AM

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Arab Fashion Council opens Saudi office

Princess Noura Al Saud was appointed as honorary president of the Riyadh office

Arab Fashion Council opens Saudi office

The non-profit Arab Fashion Council - which represents the 22 countries of the Arab League - has opened a regional office in Riyadh and appointed Princess Noura Bint Faisal Al Saud as honorary president.

It also selected businesswoman and financial investor Layla Issa Abuzaid as country director for Saudi Arabia.

According to the council, the opening of the office is in line with the kingdom’s 2030 vision, which includes establishing a sustainable fashion infrastructure in the Arab World, and positioning the region as an important market in the international fashion scene.

“The kingdom of Saudi Arabia has always been recognised as one of the world’s powerhouses of investment in talent. With a wealth in resources far beyond oil; the kingdom is rich in its people and their ambitions for the future,” said founder and chief executive of the council, Jacob Abrian.

“The appointment of HH Princess Noura Bint Faisal Al Saud as its Honorary President and Ms. Layla Issa Abuzaid as Country Director for Saudi Arabia recognises the leadership of Arab Women in the region and marks the beginning of an exciting journey for fashion in Saudi Arabia,” he added.

The Riyadh office will support both local design talent as well as international designers entering the region.

Princess Noura Bint Faisal Al Saud said the council’s aim is to position the kingdom and the region on the international fashion map, and “to incubate the wealth of regional fashion talents in design, retail and business, and promote these talents internationally through building a sustainable, responsible and future-fit infrastructure for the Arab world,” she said.

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