Atlantis, The Palm has announced record occupancy rates for the first quarter of 2018, averaging 96 percent compared to 92.6 percent during the same period in 2017.
The resort said its 2018 business strategy will continue to focus on the UK and Europe, including Germany and Russia, as well as long-haul destinations such as the US and Australia.
The strategy will also aim to maintain the resort's market leadership positon in China and India by focusing on attracting families for longer stays, a statement said.
“Starting 2018 in such a strong position, with record-breaking occupancy levels in Q1, is testament to the hard work and on-going dedication of our team of colleagues,” said Timothy Kelly, general manager and senior vice president, operations, Atlantis, The Palm.
Atlantis unveiled the completion of two new children’s areas - a mini Atlantis-themed play area and Splashers Island - earlier this month.
Atlantis, The Palm is also currently undergoing a $100 million refurbishment of all 1,539 rooms and suites, which began last July, and 400 standard rooms and 50 suites have so far been completed across eight floors.
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