Princess Reema bint Bandar, the deputy of Planning and Development for the Saudi Arabian General Sports Authority (GSA), has spoken about the plethora of opportunities allowing women to drive in Saudi Arabia will now create.
Speaking to CNN correspondent Christiane Amanpour, she outlined why the move is just as much an economic decision as a social one.
“The strategy is pure economics,” Princess Reema said. “The economics say you can’t have 50 per cent of the community not participating. The economics say when 50 per cent of your community, and specifically women, are involved in business and in trade you actually have a better economy.
“This is about job creation, this allows a woman to behave as a professional. She can get to work on time and she can operate independently.”
Saudi Princess agrees more needs to be done to end 'guardianships' but says women being allowed to drive is more than a tip of the iceberg: "It's job creation, it's allowing a woman to behave as a professional... She can operate independently." https://t.co/Ue6IEW3RR1 pic.twitter.com/LViFwkMHyL— CNN International (@cnni) June 25, 2018
Although there was a great deal of celebration, she pointed out that the measure was just part of a wider process of social and economic inclusion that the kingdom is going through.
“This is the future, this isn't something you go back from,” she said. “The symbolism of this is that we are taking control, but taking control collectively. This isn't a singular activity, this is not an anomaly. Honestly, the onus is on us to take the next step forward in the growth of the inclusion of women in our country."
Princess Reema also looked at the changes in attitudes in her field, sport, which she says have seen “monumental leaps” in the past two years.
“We have gone from a community saying ‘no do not participate in sports’, to women entering the stadium, to travelling the world with female athletes,” she said.For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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