Around 73% of women in the UAE and Saudi Arabia use Twitter as a source of regional news, with 60% following public figures and 44% connecting with brands through the social media platform, according to research conducted by Hall & Partners in June.
The findings, which were shared during Twitter’s #SheTweets event on Tuesday, also revealed female users on the platform comprise mostly of working mothers, 77% of which are employed in the UAE and 49% in Saudi Arabia. Around half of users check the platform multiple times a day.
#SheTweets explores trends followed by female Twitter users in the Gulf region.
Furthermore, the research showed over half (53%) of women turn to Twitter to connect around their passions. Video content is particularly popular, as 9 in 10 female users consume video content on the platform.
Interestingly, a large majority (86%) use Twitter while watching TV, and 1 in 3 tweet about what they are watching, while 1 in 4 consume content around what they’re watching and 1 in 6 both tweet and consume content while they’re watching TV.
Unlike rivals Facebook, Instagram and Snapchat, Twitter focuses on breaking news and politics, but also features a heap of entertainment and sports content.
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