Majority of female users in UAE and Saudi use Twitter as news source

Most female users on the social platform are working mothers who use it to stay up to date with news and happenings
Majority of female users in UAE and Saudi use Twitter as news source
The findings, which were shared during Twitter’s #SheTweets event on Tuesday, also revealed female users on the platform comprise mostly of working mothers, 77% of which are employed in the UAE and 49% in Saudi Arabia.
By Lubna Hamdan
Sun 08 Jul 2018 08:56 AM

Around 73% of women in the UAE and Saudi Arabia use Twitter as a source of regional news, with 60% following public figures and 44% connecting with brands through the social media platform, according to research conducted by Hall & Partners in June.

The findings, which were shared during Twitter’s #SheTweets event on Tuesday, also revealed female users on the platform comprise mostly of working mothers, 77% of which are employed in the UAE and 49% in Saudi Arabia. Around half of users check the platform multiple times a day.

#SheTweets explores trends followed by female Twitter users in the Gulf region.

Furthermore, the research showed over half (53%) of women turn to Twitter to connect around their passions. Video content is particularly popular, as 9 in 10 female users consume video content on the platform.

Interestingly, a large majority (86%) use Twitter while watching TV, and 1 in 3 tweet about what they are watching, while 1 in 4 consume content around what they’re watching and 1 in 6 both tweet and consume content while they’re watching TV.

Unlike rivals Facebook, Instagram and Snapchat, Twitter focuses on breaking news and politics, but also features a heap of entertainment and sports content.

For all the latest business news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.

Subscribe to our Newsletter

Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.