'Strong demand' for Rolls-Royce SUV, says luxury car brand

The company's first all-terrain, high-bodied model combines off-road capabilities with the brand's signature magic carpet ride effect and fine luxury materials
'Strong demand' for Rolls-Royce SUV, says luxury car brand
By Lubna Hamdan
Sun 26 Aug 2018 07:10 PM

Rolls-Royce’s much-awaited SUV, the Cullinan, which was launched in May this year, has attracted strong demand in the region, according to the luxury car brand.

The company’s first all-terrain, high-bodied model combines off-road capabilities with the brand’s signature magic carpet ride effect and fine luxury materials, according to Rami Joudi, regional PR and communications manager of Rolls-Royce Motor Cars MEA and India.

“Response from our customers and prospects, the media and fans of the brand worldwide has been overwhelmingly positive. The order books for Cullinan are also exceptionally strong and already stretch well into 2019,” he told Arabian Business.

He added that the regional response to the Cullinan has been “overwhelmingly positive”, with first customer deliveries due early next year.

While Rolls-Royce’s eighth-generation Phantom, for which deliveries begun in January, has attracted robust demand worldwide, Joudi said it is the firm’s bespoke programme that remains the main attraction in the Middle East.

“…The region has traditionally represented the highest percentage of bespoke content worldwide,” he said.

Despite the launch of two new models in the past two years, however, Rolls-Royce will not be increasing production, preferring instead to sustain its exclusive approach.

“As the world’s leading luxury house and pinnacle motor car manufacturer we will not be chasing volume - a Rolls-Royce is a rare and precious item. Rolls-Royce will and must remain exceptional and exclusive and this is what our customers demand. Our success is built on long-term sustainable growth,” Joudi said.

The Rolls-Royce Cullinan is priced at approximately $325,000 and features 22-inch wheels and a chrome grill among other features.

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