Bulgaria-based Cupffee is in talks with potential distribution partners in the GCC
Edible coffee cups made by Bulgaria-based company Cupffee might be coming to the UAE and wider GCC “very soon,” according co-founder Darina Popova.
They cookie cups are made from natural grain cereal and allow users to enjoy beverages with temperatures as high as 85 degrees Celsius, before turning soft after 40 minutes. They can last without leakage for up to 12 hours and can also be used for cold drinks.
“We are currently discussing with potential distribution partners in the GCC region and we hope Cupffee will be in the UAE very soon,” Popova said.
“For wholesale customers, it is already possible to order the product directly with us,” she added.
The cups were enjoyed by passengers of UAE national carrier Etihad Airways last week during the region’s first flight bearing no single-use plastics on board.
Acting as an alternative to disposable and porcelain cups, their thermal and moisture resistance is achieved without the use of artificial ingredients such as icing or coating, meaning they do not alter the taste of the beverage they contain.
The cups were the main highlight of the EY484 flight organised to raise awareness of the effects of plastic pollution.
The flight landed in Brisbane on Earth Day (22 April), and featured sustainable amenity kits, eco-thread blankets made out of recycled plastic bottles, tablet toothpaste and children’s eco-plush toys.
The average daily consumption of hot drinks requires 2.5 billion cups, with a third of them sold in disposable cups, according to Cupffee.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.