RAK Ceramics Group CEO Abdallah Massaad has had to ride two waves of global economic turmoil while leading a giant among giants in the ceramics industry and keeping it afloat.
Under Massaad’s leadership, RAK Ceramics has grown to become a global player on the world stage of ceramics manufacturing. An expert in his field, Massaad has led RAK Ceramics PJSC as Group CEO since June 2012, and is also a representative on the board and management of several subsidiaries of the company.
Massaad is extremely knowledgeable in the fields of ceramics and industrial manufacturing, and is instrumental in helping companies engage in the forward and backward integration of the ceramics supply chain.
An award-winning CEO, in 2017, Massaad was shortlisted as one of the Top 100 Smartest People in the UAE by Arabian Business, and he was also honoured as one of the top 100 Most Sustainable CEOs by the World Sustainability Congress. Most recently, Massaad won Most Outstanding CEO at the Global Business Excellence Awards, Executive of the Year at the BIG Awards for Business, 2018 CEO of the Year (UAE) for CEO Monthly magazine and Business Leader of the Year at the 2018 BOC Brilliance Awards.
Having over 25 years of experience from field sales to sales management and product marketing, Massaad has highly developed business leadership skills in national and international markets. Prior to joining RAK Ceramics, Massaad was the General Manager of International Ceramics Company SARL (ICC) Lebanon.
Massaad holds post graduate qualifications in Management ‘DEA in Business Administration’ (1998) and an undergraduate degree “Maitrise in Business Administration – Marketing” from USEK (Université Saint-Esprit de Kaslik), Lebanon. He is fluent in Arabic, French and English and also speaks basic German.